Email Marketing

Solutions: Generating Customer Loyalty with Email Marketing.
By Dennis Romano

Did you know it costs less to engage an existing customer than to acquire a new one? Acquiring new customers costs typically three to six times that of retaining existing clients. While new buyers contribute to sales growth, the process of client acquisition is very costly. New customers must be found, pre qualified, contacted and then educated with your services or products, and these costs eat away at time and bottom line profits. But old customers are like golden nuggets falling out of the sky.

The Value of Tried and True Old Customers

To illustrate the value of your existing customers, the following are interesting facts from studies of old-customer reactivation.

• Old customers who made no purchases over a two or three year period were reminded of their existing relationship and purchases and presented with an attractive new offer to which they responded by making a purchase.
• Contacted old customers through Email Marketing Campaigns resulted in a 20 percent reactivation rate.
• Purchasing of products or services yielded a reduction in customer acquisition costs by 50 percent, in addition to providing an immediate source of revenue.
• The value of your old customers should be considered when establishing objectives for your Email Marketing Campaigns.

In today's world of business product introductions and digital marketing communications Email Marketing helps you keep customers and new prospects coming back to your website to do business with you. With professionally designed email newsletters and textual communications by Envision your business stays top-of-mind and builds strong relationships with your customers and new prospects.

• Envision can create visual impact and consistent branding with graphics (color and b/w) for your Email Marketing.
• Envision can drive traffic to your website for customers to get further information, register for an event, fill out a survey, download files, or buy your product online, etc.

HTML email and html newsletters are better and more effective than regular email.

Your business will save on paper and postage out of pocket costs with Email Marketing by Envision. Email Marketing by Envision is extremely affordable and cost effective to your business bottom line, there is nothing to print, no postage or stamps to buy, no envelopes to stuff and take to the post office - and you can send email newsletters and promotions more regularly than paper mail letters, newsletters and direct mail promotions.

Envision Email newsletters are fast and inexpensive to create so doing them monthly makes sense.

Envision can design and implement your email blast within a day. With Email Marketing html newsletters your mail will avoid spam filters and be seen by more people and people who want to hear from you. You can schedule email delivery for when your audience is most likely to check email, so you'll increase the likelihood your emails will be read and action be taken.

Examples of HTML Email Marketing by Envision:


Net Quintum Tenor Notes Newsletter

 
Ulticom - Pulse Newsletter

Dennis Romano.
Dennis Romano provides provides web design, graphic design, logo design, CMS web site solutions, email marketing, integrated marketing communication, search engine optimization, affiliate marketing, sales promotion and Internet marketing services.

Contact Dennis.
Email: Dennis Romano
Telephone: 732-922-8800
Ocean, NJ 07712
[Monmouth County]

Related business and website: www.envisiondr.com - Envision Dennis Romano LLC.

© 2010 Dennis Romano