About Dennis Romano Web Graphic Design Service (NJ)

Bio - Dennis Romano. About me

DENNIS ROMANO - My profile is "Old School". As a graduate of Parson's School of Design in 1973, I left with more than an education in Graphic Design. I realized that my ambitions went far beyond designing. My thirst for getting into high profile areas such as marketing solutions, new product design and development, the conversion of analog to digital, web design and most importantly how E-Commerce would change the way we did business in the future put me ahead of the curve.

The good news was that as I established my first company, known as Ambassador MArketing Group. However, our rapid growth caused our milestones to be placed on an accelerated track. This impacted the size and scope of our company. While much of our business was intended to start with Graphic Design we quickly realized that designing web sites when businesses struggled to understand their purpose became a challenging ambition. Much to my surprise the larger and more sophisticated companies had the greatest difficulty understanding the relationship between the internet and E-Commerce. We found ourselves taking on several roles that were unrelated to our mission statement. The Internet was misunderstood from the onset. Initially, it was a race to learn how to get an attractive site developed that would create an impression. Ambassador knew that an image was important but making that image life-like along with having the ability to do business electronically was a difficult concept to grasp. Ambassador became teachers to many of its clients. Naturally, our business became distracted and began to fragment. Dealing with the fact that we had been far along the electronic curve, we hired more people with multiple expertise. Ambassador's revenues grew to approximately $5,000,000 and yet we could not keep up with our growth. As it has been said many times rapid growth can have its disadvantages. Ambassador was unquestionably a company who understood E-Commerce, web design, marketing, and later Web site optimization. There were many advertising agencies from New York who learned of us and would request meetings where they could move further along the curve.

It was in 2000 that I realized content was king and search engines would be replacing traditional advertising and marketing the way we knew it. The lack of knowledge as it related to search engines and the role they would play in doing business was perhaps, the most difficult concept for businesses to understand. The thought of speed with which to enter the Internet highway where tons of data could travel at high speed was a concept that to many meant very little. Most businesses with high volumns of traffic could not grasp the value of broadband technology. It was also at the time when analog products were being replaced by digital technology and the whole world was transitioning to digital technology. With a great deal of change occurring while getting our clients to understand this change brought me to the realization that Ambassador would limit our future. As such, we took a quantum leap forward by bringing to life a company that would replace Ambassador that would be known as Dennis Romano. Dennis Romano would be committed to bringing a world that was getting smaller and smaller each day to become a leader in helping our clients understand how the Internet would change their business through the use of electronic commerce.

I learned early in my existence that large companies didn't necessarily mean they understood how technology was going to reshape their business. Talking about a world that was becoming smaller by the day was a concept that many couldn't grasp. As a result, I refined our client base and hired the most creative designers and programmers who understood the new technology and how to bring it to market. It was then that I realized I had taken on more than I had ever imagined. I had no regrets but knew that we could only get bigger and better. The question I had to ask myself was, did I really want to be a 24/7 business. After considering a growing family and the time it took to be successful in a world that was getting smaller and smaller by the hour, I made the conscious decision to reduce the size of Dennis Romano to where I took the best people I had and limited my client base to only those who trusted our talents and appreciated our direction and final product. Today, we are considered an agency that represents the entire package but by reducing our client base and the number of employees we can produce a better product in less time while being sensitive to the industry's need to produce more at a lesser cost. I know I made the right decision because my relationship with our clients has become intimate and satisfying for both our customers and Dennis Romano.

Clients Served:

Aris-Isotoner
American Mushroom Hunter
American Society of Civil Engineers
AVIS
Avanquest
Avon Foundation
Becker Meisel
Benjamin Moore & Co.
Bell Atlantic
Boys Town of Italy
Card Technology
Casio USA
Carrom Sports
Cendant
Coca-Cola
Colgate Palmolive
Compass Home Inspections
Concorde Specialty Gases
Consumer Reports
Days Inns
Direct To Publishing
Drop 'N Shop
Duracell
Eika USA
ERA Real Estate
Espresso and More
E-Z Wider - Robert Burton Associates
Fire Engineering
Fisher Horner
First Boston
Foremost Industries
Fromageries Bel
Gift Asylum
Glades Plaza - Boca Raton
Hartz Mountain Pet Products
Hackensack University Medical Foundation
Hobby Industries of America
HoffmanLa-Roche
HomeCare 24-7
Howard Johnson
IBM
Ilford Photo
IPsmarx
Integrated Telecommunications
International Paper
Judy Perl Cruises
K-12 MicroMedia
Kinya Inc.
Klipeze
Laughing Cow Cheese
LeCroy USA
Letraset USA
Lehn & Fink
Lichtenstein Engineering
Lucent Technologies
Marcal Paper Products
Martin Sports
Medelia Communications
Medical Biotics
Medical Economics Publishing
Mel Appel Toys
Metromedia Paging
MicroEdge Software
Microsoft
Molly Foundation for Diabetes Research
Motorola
Net.com
Net Quintum
Nielsen & Bainbridge
Pantone
Pepsi Cola
Personal Shopper
PDR.net
Pfizer
Pinnacle Technologies
Porzio Pharmaceutical Services
Pressman Toys
Quintum Technologies
Radio Shack
Rose Art
Roysons Wallcoverings
Russ Berrie & Co
ShopRite
Solsoft UK
Takara USA
Takara Video Games USA
TechNeat
Toy Manufacturers of America
Toys R Us
Track On Technical Education
TriTec Communications
Tritec Ricoh
TSR Wireless
Tufts Lawyers Association
Ulticom.com
Valley Pub
WACO Products
Wagner Shokai
Waterford Crystal
Wedgewood
Wholistic Nursing
WW Norton Publishing
Xerox Dealers